BARCELONIAN BABE - RO LEDESMA

BARCELONIAN BABE - RO LEDESMA

Today we sit down and talk to illustrator Ro Ledesma. Originally from a little city in North-West Spain, she moved to Barcelona to peruse her career in illustration after working in advertising for 2 years. Ro brings joy to the page with her colourful and cheery images. You can feel the Barcelonian sunshine seeping through!

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Hey Ro!

Your work is filled with so many cute and happy things, from a pug happily riding on the back of his owners bicycle, to a tiny plum man! Could you tell us about your process and what inspires you to create these cheery illustrations?

Hi Amy! My process changes depending on the project nature. When I work in a personal project I´m totally free to do whatever I want. So everything is funnier and sometimes, even more complicated. With my illustrations I try to put attention on little things;  that´s where my inspiration comes from. I have a very hyperactive mind so it’s hard for me to keep it quiet. Because of this, I’m used to seeing everyday situations or details that make me smile and think, so I like to share them. For example, the pug riding a bike illustration belongs to one of my projects, “Fenómenos a Pedales” (Pedal Phenomena). During one of my daily bike rides, I realized that I was seeing a lot of special situations happening on bikes. I just couldn´t keep it only for me! That´s how the project started. 

“During one of my daily bike rides, I realized that I was seeing a lot of special situations happening on bikes. I just couldn´t keep it only for me! “
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You daily bike rides sound so refreshing! Being such a colourful illustrator, what is your favourite palette to work with? Is it a selection of warm tones, or a mixture of light and dark?!

Normally, I work with a retro-touched colour palette (yellow, orange, turquoise...), but on some of my last projects, I tried different combinations. Some weeks ago, I used pink as main colour for first time! It was really exciting.

What is your favourite colour to wear as a person?

The colours in my clothing usually go according to the season. Black in winter and autumn, and vintage dresses (a lot of colours!) in spring and summer.

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We love wearing colour in the summer; it’s such a happy season! Having studied creativity and art direction, and then working in advertising, what was the motivator that made you decide on becoming an illustrator?

Working in advertising, sometimes I had the opportunity to illustrate in some projects. But I never realized that I could really live from it. One day, I discovered on Youtube Frannerd´s channel. This marked a turning point for me. Frannerd is an amazing Chilean illustrator living and working in London. On her Youtube channel, she explains a lot of things around the illustration life. She was the first person I “knew” who was living from illustration. When I discovered all this reality, a new world opened for me. I left my job, came back to Spain and moved to Barcelona to study illustration. It was close to three years ago now, and not a day goes by that I don´t feel happy about this decision.
 

“...not a day goes by that I don´t feel happy about this decision.”
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What is a project you are super proud of?! We love your Historias Plantadas illustrations :D Adding to this, do you have any exciting projects coming up in the future?!

Honestly, I´m really proud of my Final Degree Project “En Todas Partes”. It is a children book where I talk to kids (and adults too, why not) about the feeling of missing someone you lost. I try to share my point of view about this situation, as it is not usually talked about with little ones. 

I´m so happy you liked “Historias Plantadas”! This was a really funny project to do. I made it with my flatmate and friend, Gema. She´s a really good writer and we like to work together on crazy ideas, like that fanzine.  And talking about new projects... I´m so happy to say yes! Anyway, it would be strange for me to not have something to work on. I have a lot of ideas and I force myself to carry out all that I can. The key is to not stop drawing! :) 

Thanks so much Ro!

You can follow Ro on Instagram @roledesma or check out her portfolio at roledesma.com!

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If you’re a creative with something to share, don’t hesitate to get in touch! Check out our ‘contact’ page for more information!

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